Festival of Flowers Identity
Greenwood South Carolina Chamber of Commerce
The SC Festival of Flowers wanted a logo that would rebrand the month-long event and better communicate their tagline "It's a Blooming Good Time!" The modern font, vibrant colors, flowers and movement convey what the festival is all about – fun, gardening, high energy and lots of activity. It unified the marketing among its 40 events leading to a record-breaking economic impact of $4.5 million in 2012.